Hero Motocorp introduces 5 year warranty on two-wheelers
Faced with bigger challenges after the exit of Honda, Hero Motocorp has announced a 5 year warranty on all its products. The move comes at a time when customers are losing interest in India’s leading two-wheeler manufacturer and other competitors like Bajaj, TVS and Yamaha are fast catching up. The company’s latest promotion, 5 year warranty, is applicable on all purchases made on or after 13th April 2013. According to company’s official rules, the offer is valid on 5 years or 70,000 kms on motorcycles and 5 years or 50,000 kms on scooters.
Hero’s scooter ranger consists of Maestro and Pleasure while its motorcycle range starts from Passion and ends with Karizma ZMR. But Hero Motocorp is not the first one to offer such promotional offers. Bajaj Auto once offered 5 year /1, 00,000 kms warranty on Pulsar 200 and 220 series. Chennai based TV Motors offers 5 years/50,000 kms warranty on Star City motorcycle while Honda offers an extended warranty of 5 years/1,00,000 kms on CBR250.
Anil Dua, Senior VP (Marketing and Sales) said “Staying true to our splendid legacy, all Hero two-wheelers will now have a 5-year warranty. Hero MotoCorp is the first manufacturer in the country to offer this benefit,” He added “This unequalled assurance of five years when purchasing Hero’s two-wheelers, will further strengthen Hero’s position in the market-place as the undisputed leader,” The company promoted by the Munjals, is seeing a slow decline in its sales after its joint venture with Honda ended.
Hero Honda enjoys the majority market share in the Indian motorcycle market with its 5000 plus touch points across the country. Its entry level motorcycles like Splendor and Passion are extremely popular for their mileage while its high-end Karizma once redefined the meaning of style. But off-late, Bajaj’s Pulsar and Discover series has given tough competition to the Gurgaon based manufacturer who will now have to manufacture its own engines, once its license to use Honda’ ends. Hero Motocorp started as Hero Honda in 1984 when bicycle manufacturer Hero Motors and Japanese giant Honda came together to make motorcycles. After a highly successful ride, the two companies slit in late 2010 with the Hero group purchasing the remaining stakes in the company’s shares. Honda is already present in India with its subsidiary Honda Motorcycles and Scooters India Ltd.